As someone who’s worked in beauty for over five years, I’ve tested hundreds of products. And although there’s a little voice in my head that tells me there’s no reason to invest in more, I’d be lying if I said I don’t cave whenever Amazon Prime Day comes around.
Despite the abundance of makeup pallets, MUA-adored brushes, mascara tubes, and skincare jars in my vanity, I still have a growing wish list of beauty products that I either haven’t had the chance to try or love so much that I always need to restock. So naturally, when some of these items are on sale, I like to take advantage of the opportunities in front of me.
Still, I’m not one to gatekeep, so I’ve put together a list of the top 10 products that I plan on adding to my cart before the sale ends on the 26th. Keep scrolling for my recommendations.
The Best Sales, at a Glance
- The Ultimate Makeup Remover: Farmacy Makeup Remover Cleansing Balm (
$65)($39) - The Perfect Dewy Base for Makeup: Tatcha The Dewy Milk Moisturizer (
$64)($51) - The Lip Liner for the Perfect Pout: Charlotte Tilbury Lip Cheat Lip Liner Pencil (
$28)($20) - The K-Beauty Dark Circle Eraser: Loops Hyper Smooth Hydrogel Korean Eye Masks (
$25)($20) - The Key to Stronger Nails: OPI Repair Mode Bond Building Nail Serum (
$25)($17)
10 Wish List Products to Buy on Amazon Prime Day

You can get Farmacy’s Makeup Remover Cleansing Balm for nearly half off, and speaking from first-hand experience, it’s worth every penny. This formula is safe for sensitive skin, and I love that it removes even the toughest waterproof makeup. It starts off as a balm that transforms into an oil as you rub it in. Once you add water, it turns into a milky lather that leaves skin feeling super clean.

On the hunt for a new brow product that can deliver high quality results? Consider the Anastasia Beverly Hills Microstroke Brow Pen. It has a superfine brush tip that allows you to have more precision and control while filling in your brows. It also has a spoolie for easy blending on the go.

I’d happily splurge on this Tatcha moisturizer any day, but if you don’t believe me, just check out my full review. It’s perfect for combination or dry skin that’s also sensitive with ingredients like Japanese purple rice, prebiotic green tea extract, and zinc hyaluronate. The lightweight formula can be worn on its own or under makeup for the perfect glow that never looks greasy or oily.

The Charlotte Tilbury Lip Cheat Lip Liner Pencil is a favorite among beauty lovers for a reason. The formula promotes soft lips with jojoba oil and hyaluronic acid, while allowing users to create a fuller-looking pout. It’s waterproof, smudge-proof, and available in over 20 shades.

If you have curl or wavy hair, look no further than the viral Define Edgelift Brush. This brush made rounds on social media for its ability to reduce frizz and provide major definition while cutting styling time in half. The ridges on the edge of the brush separate curls for a fuller appearance that keeps hair looking its best all day.

You’ve probably heard a lot of buzz around Beauty of Joseon sunscreens, but the brand’s eye serum is just as good. The fragrance-free formula contains ginseng extract to boost skin elasticity, retinal to reduce wrinkles, and niacinamide to brighten. You can expect lasting moisture that leaves skin nourished.

If you have curly hair you know how expensive high-performing products can be. As someone who’s been using Pattern for over five years, stocking up on the brand’s medium conditioner for my 3B/3C curls is a no-brainer. The jojoba and olive oil blend makes detangling easy and leaves my curls soft and ready for styling.

I tend to fly through these eye patches from Loops, so I’m always looking to restock whenever I see a good deal on them. This K-beauty favorite contains tranexamic acid, alpha-arbutin, niacinamide, and an Illuminating Complex. When combined, you get reduced dark circles and puffiness for refreshed eyes.

I’ve been testing a lot of press-ons these days, which is why I’ve been eyeing this OPI Repair Mode Bond Building Nail Serum. It contains keratin that penetrates the nail surface for smoother, stronger nails. You can use it as a treatment on its own or paired with a nail strengthener. For the perfect pairing, try it with OPI’s Nail Envy (also on sale for Prime Day).

I’m always recommending this Lip Sleeping Mask to all my friends who struggle with dry, cracked lips. In fact, I’ve tried dozens of formulas in hopes of them keeping my lips soft year-round, and this is one of the few that have passed the test. It contains shea butter, vitamin C, murumuru, and antioxidants for truly soft lips.
Why Trust Who What Wear
At Who What Wear, we know that beauty isn’t one-size-fits-all. Since 2006, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
Who What Wear has been a digital fashion, beauty, and lifestyle publication and community where people can discover the latest brands, trends, and must-have products to help define and evolve their personal style. Think of Who What Wear as your most trusted style and shopping resource.
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