Positive porn attitudes linked to better sexual well-being in young women

Young women who view pornography positively may be more likely to report higher sexual satisfaction and comfort with their sexuality, according to findings published in the Journal of Sex & Marital Therapy. The stud suggests that sexual communication plays a key role in this relationship. The research adds nuance to ongoing discussions about pornography’s impact on sexual health by identifying communication—not consumption—as a potentially meaningful factor in how young women experience sexual well-being.

The study was motivated by broader changes in sexual culture. With increased access to sexual content online and more open discussions about sexuality, young women are exposed to pornography earlier and more often than in the past. This shift has occurred alongside evolving sexual norms, including greater acceptance of sexual exploration and more diverse sexual identities and experiences.

While many earlier studies focused on men or on the negative consequences of pornography for women, this research aimed to explore how women’s own attitudes toward pornography are related to their psychological and sexual well-being. The authors noted that previous work often overlooked the complexity of women’s experiences with pornography, including the possibility that some women may actively use it as a tool for sexual exploration and self-discovery.

“Young women today engage with sexual content in a more open digital environment, yet still navigate cultural expectations that can influence their sexual experiences. Much prior research has treated pornography use mainly as a matter of how often it is viewed, leaving unclear how attitudes towards pornography are associated with specific dimensions of sexual well-being,” said study author Yishu Li, a PhD student in the Centre for Sexual Health Research at the University of Southampton.

“We aimed to clarify this by examining three theoretically relevant processes—emotional responses after viewing, viewing frequency, and sexual communication—as potential mediators of the associations between attitudes towards pornography and two core indicators of sexual well-being: sexual satisfaction and comfort with sex. This approach shifts attention away from judging pornography as ‘good’ or ‘bad’ and toward identifying which proposed pathways actually account for observed associations.”

The researchers recruited 306 women, most of them university students, with an average age of about 20. Participants were asked to complete a comprehensive online survey that included questions about how often they used pornography, how they felt after using it, and how they communicated with sexual partners. The survey also measured participants’ sexual satisfaction and their comfort with sexuality in general. Importantly, the study distinguished between women who held positive attitudes toward pornography—such as believing it can enhance sexual relationships—and those who held negative views, including concerns about exploitation or morality.

The researchers then examined whether certain factors might help explain the connection between women’s attitudes toward pornography and their sexual well-being. Specifically, they tested whether emotional responses to pornography, how often women viewed it, or how they communicated about sex could account for these associations.

The results showed that women who had more positive attitudes toward pornography tended to report greater sexual satisfaction and higher comfort with their sexuality. These women also described more frequent and open sexual communication with partners. This communication, in turn, appeared to explain a substantial part of the link between positive porn attitudes and better sexual outcomes. In statistical terms, sexual communication acted as a mediator, meaning it helped bridge the gap between viewing pornography positively and feeling satisfied or comfortable with one’s sexual experiences.

Neither the frequency of pornography use nor emotional reactions after viewing porn—whether positive or negative—helped explain these relationships. Although women with positive attitudes did tend to report more favorable emotions after viewing pornography, those emotions did not significantly predict sexual satisfaction or comfort with sexuality once other factors were accounted for. Similarly, how often a woman viewed pornography was not a meaningful predictor of her sexual well-being in this sample.

Negative attitudes toward pornography, on the other hand, were linked to more negative emotions following porn use, such as shame or guilt. However, these attitudes were not significantly associated with lower sexual satisfaction or discomfort with sexuality. This suggests that while some women may experience emotional tension related to pornography, those feelings do not necessarily lead to broader difficulties in their sexual lives. The researchers suggest that women who hold negative views may use strategies to minimize internal conflict, such as distancing themselves from the content or reinterpreting their engagement with it in line with personal or cultural values.

“Our findings show that in this sample of young UK women, sexual communication was the only factor that significantly helped explain the association between more positive attitudes towards pornography and higher sexual satisfaction and comfort with sex, while viewing frequency and emotional responses did not play that role, and negative attitudes were not associated with lower well-being,” Li told PsyPost.

“This suggests that commonly presumed routes, such as exposure itself, may be less central than often assumed. The study highlights the value of testing specific mechanisms rather than relying on broad assumptions and encourages readers to look more closely at how particular processes, rather than sheer exposure, may be associated with sexual well-being.”

The researchers propose that young women who see pornography as a normal or acceptable part of sexual exploration may feel more comfortable discussing their sexual preferences with partners, which in turn can lead to more satisfying and affirming sexual experiences. By contrast, viewing pornography more frequently or experiencing emotional discomfort after use did not appear to influence satisfaction levels. This finding challenges the idea that exposure alone—regardless of personal attitudes or context—has a strong impact on sexual well-being.

The role of sexual communication in this process appears to be central. The study aligns with other research showing that open, responsive sexual dialogue is a consistent predictor of positive sexual outcomes for women. In this case, it also seems to help explain how positive attitudes toward pornography can translate into greater satisfaction and comfort. The findings suggest that communication, rather than frequency of use or emotional reaction, may be a more important factor in how pornography use fits into women’s sexual experiences.

At the same time, the study’s findings come with some limitations. The sample primarily consisted of university students, most of whom were young, not highly religious, and more likely to identify with more liberal attitudes about sexuality. This means the results may not reflect the experiences of women from different age groups, cultural backgrounds, or religious beliefs. Additionally, the data were based on self-report, which can be influenced by personal bias or social desirability.

Participants also had the option to imagine their sexual experiences if they were not currently in a sexual relationship, which may limit the precision of certain responses. Future studies could benefit from more diverse samples and longitudinal data that track changes over time.

Despite these limitations, the study adds to a growing body of research that challenges blanket assumptions about the harms of pornography. It suggests that context and communication may matter more than exposure itself. For women who view pornography as compatible with their values and use it in ways that support open sexual discussion, it may serve as a component of a healthy sexual life. For those who hold more negative views, emotional discomfort may occur, but it does not seem to significantly hinder sexual well-being in broader terms.

The study, “Attitudes Towards Pornography and Sexual Well-Being Among Young Women in the UK,” was authored by Yishu Li, Roger Ingham, and Heather Armstrong.