Universal Flash Storage (UFS) is a flash storage specification for mobile electronics, designed to deliver high data transfer speeds — critical for fast app loads, smooth gaming, and quick data access — while eliminating the market fragmentation caused by competing formats like eMMC (which couldn’t read and write simultaneously) and expensive, inefficient microSD expansion. This standard was created and developed by the JEDEC Solid State Technology Association and is adopted by most major electronics companies like Nokia, Texas Instruments, Samsung, Micron, and others.