Amazon’s new Alexa Tablet finally gives the iPad lineup some much needed competition

This week, Amazon unveiled a new lineup of Alexa Tablets. They no longer run a proprietary OS with a custom App Store, and instead embrace Android with a stock feel – while offering the Play Store. It’s a big shift in direction for Amazon. The tablets also look quite beautiful, while previous Fire tablets have felt cheap. I think these have the opportunity to do quite well.

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