If you’re anything like me, you usually hold onto your shopping wish list until you spot a sale. Lucky for you, Amazon’s October Prime Day is back and better than ever.
The two-day sale begins today, October 6, and ends tomorrow, October 7, taking with it the deeply discounted beauty items that editors, experts, celebrities, and beauty-obsessed shoppers can’t get enough of. From slick-back saviors that won Who What Wear beauty awards (hi, Oribe Supershine Smoothing Wax Stick!) to glossy hair treatments, we’ve spotted deals at Amazon Prime Big Deals Day slashed up to 50%—but you’ll want to act fast, because this is your last chance to snag holiday gifts, big-ticket items, and more at discounted prices before Black Friday. (And let’s face it, those deals just aren’t what they used to be anymore.)
WWW beauty editors put their heads together to find the very best deals on LED masks, French pharmacy must-haves, and compliment-earning fragrances—and that doesn’t even scratch the surface of the offerings available to Amazon Prime members right now. Keep scrolling for our top picks, from $7.
The 41 Best Beauty Deals at Amazon Prime Big Deals Day, at a Glance
- Mom-Approved Daily SPF: EltaMD UV Daily SPF 40 Face Sunscreen Moisturizer, $34 (was $41)
- Best for At-Home Hair Removal: Braun Silk Expert Pro 5 IPL Hair Removal Device, $280 (was $400)
- Must-Have Multistyler: Shark FlexStyle Air Multi-Styler & Drying System, $199 (was $350)
- Rarely Discounted LED Mask: HigherDose Red Light Therapy Mask, $279 (was $349)
Best Fragrance + Wellness Deals
Fragrance

This musky floral fragrance is a favorite for more than just Billie Eilish fans. Sultrier and more sophisticated than most pop star perfumes, it’s one beauty editors reach for on office days, date nights, and everything in-between.

Skin musk fans, rise. This gloriously clean scent is one I reach for constantly, and it’s 20% off through tomorrow.

A brilliant mashup of florals, woody musks, and the fresh bite of spearmint, this scent is a fresher option for fall.

This isn’t your mother’s floral perfume. Powdery violet, bright mandarin, and warm amber create this energetic and perennial scent.
Wellness

These melatonin- and magnesium-infused gummies from Kourtney Kardashian’s supplement brand, Lemme, are among the brand’s bestsellers—and for the next two days, they’re 20% off.

Teeth whitening strips are somewhat pricey, but sales like October Prime Day make the purchase a bit less painful. Grab these enamel-safe strips from Crest—which can take your teeth up to 19 levels brighter—while they’re 24% off.

I’m a personal fan of this clinical-strength deodorant that suppresses the sweat and body odor created by heat, stress, and hormones, so I’m wasting no time stocking up now that it’s on sale.

Natural deodorant lovers, this one’s for you. Salt & Stone’s fan-favorite extra-strength deo is on sale during October Prime Day, shaving the normally $20 price tag down to $16.

Best Skincare Deals

My mom and I are obsessed with this facial sunscreen, formulated with hyaluronic acid and both chemical and mineral UV filters for supreme hydration and sun protection. It never pills under makeup, doesn’t leave a white cast, and thoroughly quenches dry skin.

This LED mask from the editor-loved brand HigherDose is our favorite option for dull skin, as the potent red light therapy diodes help strengthen the skin barrier, diminish the appearance of fine lines and wrinkles, and boost elasticity in less than 20 minutes.

No lie, this is our favorite K-beauty face mask ever. Plastic surgeons and beauty editors love it for its quick and efficient skin-plumping benefits while simultaneously closing pores and firming the skin.


If you want to know what’s on my personal shopping list this Prime Day, look at this baby pink tube. The PDRN-infused, collagen-boosting wrinkle cream is delivered in the most multifunctional way possible (with a built-in gua sha!) while plumping the skin with Volufiline—refining and sculpting the jawline and neck at the same time.

This cleansing oil from Korean skincare brand Anua is one of Amazon’s best-sellers, and it’s not hard to understand why. The gentle formula is safe for all skin types and removes makeup in a flash, leaving behind fresh, dewy skin. (Plus, it’s totally on sale.)

Ask any WWW editor, and they’ll tell you Avéne is a must-buy at French pharmacies. Luckily, October Prime Day is making it easier (and cheaper!) than before to try the brand’s retinaldehyde cream to smooth, firm, and hydrate aging skin.

Yet another LED mask we adore is on sale at Amazon Prime Big Deals Day. This one comes with built-in under-eye cooling technology that brightens and tightens bags in minutes.

If you have sensitive skin but still want to treat your complexion to a good exfoliation ritual, try this salicylic acid blend from Paula’s Choice. The result is undeniably glowy, clearer, and smooth skin—at the quite-discounted price of $26.

This SPF 50 pick from Supergoop is another invisible sunscreen that we can’t live without. It’s hydrating, leaves zero white cast, and doubles as a non-pilling makeup primer.

Anne Hathaway just layered up in these 111Skin eye patches while prepping for the red carpet premiere of her latest film, Verity. Naturally, I’m stocking up while these pricey masks are on sale.

If you’re looking for a lightweight, yet deeply nourishing moisturizer that can take you from summer to fall, look no further than K-beauty brand Anua’s PDRN Hyaluronic Acid 100 Moisturizing Cream. This salmon DNA-derived formula gives me glass skin every time I wear it (which is nearly every day).


At-home hair removal devices are typically pricey, but it’s a small cost next to the price of professional lasers. Luckily, this easy-to-use, customer-loved epilator is 30% off today and tomorrow.

Another exfoliator my mom and I swear by—sensitive skin and all.
Best Hair Deals

The Shark FlexStyle is one of WWW editors’ favorite multi-stylers, and right now, you can snag it for $50 less than retail price. Its sister tool, the curly and coily set, is 43% off—totaling $199 as well.

Ouai’s leave-in conditioner is a recent favorite, and this exclusive bundle—complete with a hair and body mist in the delectable citrus-y amber elixir that is the brand’s St. Barts fragrance—is on sale for a limited time.

Wanna get glass hair (I say in my best Tyra Banks America’s Next Top Model voice)? Then you’ll want to add this ultra-hydrating, long-lasting, and rarely discounted shine treatment to your shower routine.

This is our very favorite curling iron in 2026 for its efficacy, simple design, and price—and now, it’s less expensive than ever at Prime Big Deals Day.

Hair gloss treatments can be expensive, and even the at-home formulas aren’t immune. That’s why we love L’Oréal’s Lamination Hair Mask—and during Prime Day, you can snag this drugstore option for just $10.

Dry shampoos are important to keep stocked, making this discounted 3-pack from Batiste the best bang for your buck. With the Prime Day deal, each can costs less than $6.

The last step in any good shiny hair routine is a shine spray, but this on-sale pick from IGK does so much more than that. This blow-dry spray offers heat protection, glassy radiance, and keratin-like smoothness—delivering up to four days of frizz control.

This wax stick was so good for our editors’ slick-back hairstyles that it won a WWW Beauty 100 Award.
Best Makeup Deals

Whether opting for a deeper shade for a believable bronze or matching your skin tone for a lit-from-within glow, this illuminating skin tint is a must-have in editors and celebs’ makeup routines alike.

If you need a restock of your favorite brow pencil, you’re in luck: Anastasia Beverly Hills’ long-viral Brow Wiz is 30% off during October Prime Day.

Setting sprays don’t need to be in the double digits to make an impact. Take this drugstore option from Nyx, which costs just $7 right now.

The fastest way to achieve a fuller pout is with this double-sided lip pencil from Charlotte Tilbury, which includes a contour and highlight shade for the illusion of sculpted lips. Though this liner usually comes out to $28 at checkout, it’s a whopping 30% off today.

ICYMI, this waterproof mascara is in almost every single one of your favorite celebrity MUA’s makeup kits—and it’s just $11 right now.

I always use Prime Day as an opportunity to stock up on makeup essentials, and this micellar water is going in my cart at checkout.
Best Bodycare Deals

This cult-favorite body cream is beloved for its deeply nourishing formula, infused with calendula, pansy, and chamomile for comforted skin. It outperforms so many luxury brands, and yet it only costs $14 during Prime Big Deals Day.

This gently exfoliating body wash has a subtly spicy and utterly sophisticated scent that’s perfect for fall. I’m throwing it in my bag while it’s 23% off.

Another Salt & Stone favorite that I’m snagging during the sale is this lightweight body lotion—perfect for post-shower lathers before slipping under the sheets.



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